ABOUT US
Visique Rose Optometrists in the Waikato region are at the forefront of optometry, offering the latest in eye care and visual correction. We know that seeing clearly is a big part of living your best life, and are committed to providing the very best care and treatment to help you do so.
All of our optometrists are members of the NZ Association of Optometrists and the Cornea and Contact Lens Society of NZ, with a strong commitment to continuing education in all areas of the profession. Looking for professional, friendly service from qualified optometrists? Come in for a chat or book an appointment. We’d love to help.
HISTORY
Our story is the basis of our commitment to providing top-quality optometry in Hamilton and the Waikato region. Our founder, optometrist Paul Rose, opened his first practice in 1969 with wife Lynette as dispenser, technician and receptionist. This small family business has grown over half a century, moving from its first premises in Commerce Street to a custom-built place in Lake Road. That’s where you’ll find us to this day!
While Paul has retired from general practice, he continues to share his vast optometry expertise by speaking at seminars around the world and contributing to new lens designs. His legacy lives on in the standard of care in our practice. The name was changed to Visique Rose Optometrists in 2001, as a reminder of our roots and the amazing things that Paul has done for the field of optometry not only in New Zealand, but globally. Visique Rose Optometrists also very proudly—and affectionately—claim naming rights as the home of the RoseK lens for keratoconus.
As the technology and methods of optometry change and improve, we ensure that we stay up to date. Part of our dedication to providing top-quality care in all areas of the practice is our Myopia control clinic, the first in the country. It was set up in 2010 and centres around research-based methods of slowing the progression of short-sightedness, and we now use several different methods to achieve this. The current opinion is that spectacles may not be ideal for young children that are regularly changing their glasses. Instead, we offer contact lens-based procedures. These are called Orthokeratology or Ortho-K and MiSight daily soft contact lenses.
As well as specialist clinics, we have invested in the latest and greatest technology and testing equipment that ensures accurate diagnosis and treatment for our valued customers. Take a look at our list of equipment on the About Us page.

Helping people see the world in more detail is what drives us. We have a team 12 staff including four qualified optometrists, with a huge combined experience and expertise in the industry – that’s a whole lot of knowledge, and we use it to ensure your eyes are well looked after. At our optometrists in Hamilton and Huntly, you will enjoy a friendly, relaxed atmosphere while receiving the very best possible care.
Want to know more? Book in for an examination or drop into one of our clinics.
We also have a special clinic that is aimed at providing the very best in optometry care from the early stages. Our children’s vision clinic was launched in 2011, and it specialises in something called behavioural optometry. This concerns eye muscles and the focus system, and offers great results for young customers.
OPENING HOURS
We’ve been going strong since man landed on the moon back in 1969! Come in for optometry services during the opening hours for our clinics, listed below. We have free WiFi to keep you entertained should you have to wait a while, and a Huntly location that is open on Tuesdays for those needing eye care in the Huntly area.
Too busy to come in and buy your eye accessories? Download our app to purchase your contact lens solution and other items online.